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IWA Outdoors Classics 2019: All You Need to Know

The IWA Outdoor Classics event started yesterday in Nuremberg, Germany, and is a trade fair for hunting, shooting sports, outdoor pursuits and security. ‘IWA’ stands for Internationale Waffen Ausstellung (International Weapons Exhibition), and the event runs 8th to 11th March. The weekend event is a highlight in the hunting world with a lot of exciting new products, trends and more to be revealed.

Whether you are going or are just interested in what will be taking place, read on to find out all you need to know about the IWA Outdoor Classics trade fair. The fair has been an annual event since 1974 and has quickly grown from under 100 exhibitors to over 1000 due to welcoming exhibitors and visitors from outside Germany and the multiple themes seen in the range of products.

Close up of rifle scope

Why It’s Such a Great Event

After every IWA trade fair, there are detailed reports on the new products which have been presented over the weekend so the target audience of hunters, shooters and outdoor enthusiasts are well informed and up to date. Businesses benefit too, as there are ideas on the best sellers, new product ranges and innovative designs, which can help keep a business ahead of the competition.

Highlights of IWA Outdoor Classics

There is so much taking place over the weekend, we have put together the highlights we are looking forward to reading about afterwards:

Retail 4.0

Specialist retailers have the opportunity to learn more about the future of retail in the digital era. There will be a chance to find out about the opportunities and challenges and how to continue success without brick and mortar settings. Lectures that will be taking place over the four days include “Influencer marketing to unlock the untapped potential”, “Internet – curse or blessing for local trade” and “Reinventing Retail – Omnichannel made easy”.

New Product Centre

The New Product Centre is at the centre of the venue, and visitors can browse the new products and chat with the exhibitors to find out more. There will be stands for clothing, such as shooting, outdoor and security. Other exhibitors will be displaying shooting and hunting accessories, knives and guns. New products to be excited about include new combat clothing for security and airsoft, a 2000m range finder binoculars, Laser Quantum Riflescopes and an 11-in-1 multi-tool.


The IWA Outdoor Classics trade fair will be welcoming various bloggers and influencers from the world of hunting and outdoor pursuits to chat with each other and the exhibitors, swapping ideas and finding out the newest trends in the industry. Connected to the Retail 4.0 lectures, the Bloggerlounge is an indication of the move forward with the digital age being embraced by hunting and outdoor activities.

Archery Shooting Range

A chance to go back to the original sport of shooting targets, the Archery Shooting Range is free for visitors to have a go at hitting the targets with a bow and arrow or crossbow. A fun activity, it will give visitors a chance to try completing a different kind of aiming and hitting than they are used to.

Archery target

Airsoft Shooting Area

In the Airsoft Shooting Area, visitors will be able to test the latest airsoft weapons, experiencing the handling and accuracy of the products. There will be a chance to try a variety of the newest products from some of the biggest names in airsoft gun manufacturing.

If you are not attending the IWA trade fair but still looking for new products to refresh up your outdoor clothing, take a look at the range we have online, from quality women’s country clothing to tweed jackets for shoots.